Mr. Georges’ mustache

After undergoing extensive renovation work, Auberge Nuits St-Georges, located in the heart of Bromont, needed a new identity that would rejuvenate its image while retaining its highly prized vintage feel. That’s how Mr. Georges Tait, responsible for the building’s construction in 1881, became the inspiration for the new style. The story goes that Georges was instantly recognizable thanks to his handlebar mustache, stylish suits, and top hat. We therefore developed a print and multimedia graphic platform that uses black and white photos as well as copper tones to create a modern image that pays tribute to the past.