OmzyTM, a Complementary Software Solution for Microsoft Dynamics 365 Business Central
Jovaco, a specialist in Microsoft Dynamics solutions, has launched OmzyTM, a SaaS application designed to simplify operations, billing, and collaboration for users of Microsoft Dynamics 365 Business Central. With the decline of Microsoft GP in favor of Business Central, the goal was to position the brand in the project-based accounting software market. We were commissioned to create a strong identity for OmzyTM. In collaboration with the marketing team, we defined the brand’s differentiating elements and built its DNA (positioning, name, tone of voice, visual identity), while also developing the tools needed for a strategic launch, including the website and a targeted digital campaign.
BETTER WAYS MEANS BETTER OUTCOMES
When building the OmzyTM brand, we focused on five big ideas: making work feel smoother, delivering top-notch service, driving real change, getting closer to our users, and making Microsoft Business Central even better. That’s how OmzyTM came to life — your go-to sidekick for project success, helping you breeze through your day and hit your goals without the stress.
WE’RE ALL ABOUT THE JOURNEY
The brand concept embodies the idea of the ideal teammate — a true ally. We chose the name OmzyTM, inspired by “Humzy,” which evokes optimism, inspiration, expressiveness, and openness. To amplify this human touch, we brought the typography to life: the letters move with winks and smiles, and the words speak in a warm, friendly tone. The type adapts to highlight key elements, adding depth and personality to the message.
BRINGING FINANCE AND OPERATIONS TOGETHER
For the brand launch, it was essential to create a website that speaks to two distinct audiences: end users and integration partners. The challenge was to highlight the app’s features while preserving Omzy’sTM friendly and approachable identity. We developed a clear and engaging digital platform that sparks curiosity and encourages users to explore the application. The goal was to inspire visitors to discover OmzyTM and request a free demo — all while reflecting the brand’s human and accessible approach.
BUILDING TRUST, POSITIONING OMZYTM, SPARKING CURIOSITY
The digital strategy was designed to bring the brand’s strategic vision to life while reinforcing Omzy’sTM human-centered differentiation. We positioned the app as the perfect companion to Microsoft Business Central — enhancing it with seamless integration between operations and finance functionalities. At the same time, we made sure to preserve a strong sense of friendliness while delivering real functional depth. The digital platform brought this duality to life: a powerful tool that remains accessible and human, delivering a smooth, engaging user experience that perfectly aligns with the brand’s identity.
THE CONTENT PILLARS
Zen developed content around five key themes: workplace well-being, Microsoft 365 Business Central, best practices in professional services, the benefits of OmzyTM, and events/webinars. For each pillar, engaging visuals were created to amplify the message. These visuals serve as a reminder of the belief at the heart of OmzyTM: people are at the center of every project. We aim to have real conversations with our users — not just talk at them — and to collaborate with them, not just work for them. This approach fosters a genuine, committed relationship.
EMPLOYEES AT THE HEART OF THE LAUNCH
A brand launch begins with its employees, true ambassadors of its identity. We provided the artistic direction for a photoshoot at Jovaco’s offices, capturing the collaborative spirit and corporate culture. The office’s graphic design was designed to reflect the brand’s essence, creating a cohesive and inspiring visual environment. We also oversaw the design and coordinated the production of this branding, ensuring that every detail contributed to Omzy’sTM image, while strengthening employee engagement and their central role in promoting the brand.
