Originally an alpine center, Bromont Mountain is now a four-season destination. With the experience of three generations, top-tier facilities, and a dedicated team, Bromont is committed to offering unique nature experiences to ski enthusiasts, mountain biking fans, and active families.
ZEN was tasked with aligning the brand image with its offerings and ambitions. This project involved a thorough strategic review and a complete brand realignment over the course of more than a decade. We executed a total redesign of the visual identity, developed a new website platform, redefined the signage, renovated the dining areas, created digital and traditional marketing campaigns, and designed graphic platforms for events.
The Bromont Mountain website was designed to reflect its four-season nature, offering an intuitive user experience tailored to each time of year. A system allows the entire site display to be switched with one click, adjusting the menu, mountain conditions, subscriptions, and more. A subscription verification tool simplifies the management of day-specific or period-specific restrictions and enhancements.
The ticketing system features a dynamic pricing management module, adjusted based on off-peak hours, peak times, or the season. The most frequently visited page, detailing conditions, integrates a real-time system to manage the opening of slopes, lifts, and areas, while synchronizing schedules. Finally, an interactive map enhances the user experience by displaying trail layouts and lift status, boosting both the site’s attractiveness and practicality.
The Bromont Mountain website was designed to reflect its four-season nature, offering an intuitive user experience tailored to each time of year. A system allows the entire site display to be switched with one click, adjusting the menu, mountain conditions, subscriptions, and more. A subscription verification tool simplifies the management of day-specific or period-specific restrictions and enhancements.
The ticketing system features a dynamic pricing management module, adjusted based on off-peak hours, peak times, or the season. The most frequently visited page, detailing conditions, integrates a real-time system to manage the opening of slopes, lifts, and areas, while synchronizing schedules. Finally, an interactive map enhances the user experience by displaying trail layouts and lift status, boosting both the site’s attractiveness and practicality.
We revisited the visual identity of the various dining outlets by creating modern, minimalist environments, each capturing the friendly and dynamic essence of the locations. La Débarque, with its design combining warm materials and contemporary lines, offers a welcoming and functional atmosphere, perfect for a tasty break after a day on the slopes. The Daffy, perched at the top, provides a refined setting where its nostalgic logo blends harmoniously with spectacular panoramic views.
The Nuits Blanches, Après-ski, and Jeudis Show events illustrate an immersive strategy aimed at positioning Bromont Mountain as a must-visit destination, far beyond skiing. Our team developed the creative platforms for these events. Nuits Blanches, with its extended night skiing, offers a magical atmosphere. Après-ski events, with their musical programming, turn each evening into a true celebration. Finally, Jeudis Show adds a cultural dimension, combining performances and conviviality to enrich the customer experience and strengthen brand loyalty.
With its strategic expertise and creativity, ZEN developed digital and traditional initiatives perfectly aligned with Bromont’s needs. Drawing on a deep understanding of the expectations and behaviors of its various target audiences, the agency created visuals and content tailored to each group. These efforts not only enriched the customer experience but also supported the resort’s business objectives by showcasing its offerings in a targeted and relevant manner for each customer segment.
The development and implementation of graphic standards for wayfinding signage are based on an expert approach that combines readability, visual consistency, and environmental integration. Designed according to the best practices in wayfinding design, each component has been carefully studied to optimize user orientation and ensure a smooth and intuitive experience across its buildings, as well as throughout the resort and its seven slopesides.
