ZEN was commissioned to reinvent the brand image and DNA of Ultimate Tech, the world leader in automation systems for the printing industry. Our goal: to create an identity that reflects not only its expertise, but also its ability to bring together and mobilize a global community around innovation.

The new positioning highlights a brand that inspires its stakeholders to excel, leads by example in innovation, and promotes the growth of an entire industry. The star at the center of the logo symbolizes this guiding and leading role: a beacon that paves the way, stimulates creativity, and brings together talent around a common vision.

This redesign illustrates the strength of Ultimate Tech: a company that transforms technology into a driver of collaboration and progress, and that stands out for its commitment to advancing the printing industry on a global scale.