Vibrant is the brainchild of two young, passionate entrepreneurs who wanted to do things differently. Their goal: to offer high-end Dekton surfaces — durable, elegant, ultra-compact — with flawless installation service. When they came to us to create their brand, website, and digital tools, we jumped at the chance: “This is exactly the kind of project that excites us.” Our first step was an industry deep dive, which quickly confirmed that social media drives architectural inspiration. Consumers browse, dream, and make decisions based on what they discover online. Our challenge was to stand out while inspiring, showcasing the versatility, beauty, and endless possibilities of Dekton.
#DARETOBEVIBRANT
Right from the start, we defined three pillars that make Vibrant unique: installation and delivery excellence, technological innovation, and a human-centered approach. Instead of following industry norms, we chose to shake things up. Steering away from classic minimalist design, we embraced bold colors. That’s how Vibrant Surfaces was born — a name that captures what truly makes life vibrant: colors,
#ON AIME TRAVAILLER CHEZ ZEN
unique mineral hues in Dekton, and the moments experienced in extraordinary spaces. The logo reflects a minimalist, human, and architectural approach, with a timeless monochrome design, while secondary colors pull inspiration from fashion, automotive, gastronomy, and interior design, keeping the brand contemporary and adaptable.
#DARETOBEVIBRANT
Right from the start, we defined three pillars that make Vibrant unique: installation and delivery excellence, technological innovation, and a human-centered approach. Instead of following industry norms, we chose to shake things up. Steering away from classic minimalist design, we embraced bold colors. That’s how Vibrant Surfaces was born — a name that captures what truly makes life vibrant: colors, unique mineral hues in Dekton, and the moments experienced in extraordinary spaces. The logo reflects a minimalist, human, and architectural approach, with a timeless monochrome design, while secondary colors pull inspiration from fashion, automotive, gastronomy, and interior design, keeping the brand contemporary and adaptable.
A STYLISH, LIVING BRAND
Vibrant’s identity is anchored in a strong and coherent artistic direction, where every visual element tells the brand’s story. Bold typography, striking color blocks, and confident messaging invite people to embrace a life full of color, while the imagery captures authentic lifestyle moments — real life, beautifully framed.
A SEAMLESS DIGITAL EXPERIENCE
To showcase Vibrant’s products and services online, we created a smooth, intuitive web experience. Navigation is simple, but each interaction feels unique. The site highlights the full range of Dekton products and features a lifestyle gallery that demonstrates the material in real, elegant spaces. Visitors can imagine these surfaces in their own projects, while the interface remains clear, engaging, and user-focused.
PERFECTFIT3 CERTIFICATION
From the start, we wanted Vibrant’s strengths to become a tangible promise. PerfectFit3 represents this commitment to excellence — on-time delivery, precise installation, and unmatched service. It’s more than a seal; it’s a guarantee for clients, ensuring a seamless, professional experience from start to finish.
SIGNAGE
We helped Vibrant translate their identity into office and vehicle branding, with durable, highly visible solutions. These touches of color bring energy and cohesion to workspaces and vehicles, reinforcing the brand’s presence everywhere it appears.
SOCIAL MEDIA
Social media isn’t just an advantage for Vibrant — it’s a must-have platform to inspire. We developed static and animated visuals that act as a digital showcase, reflecting the brand universe, highlighting products, and sparking aspiration.
EMPLOYER BRANDING
With a brand that celebrates color, Vibrant’s visual identity becomes a powerful tool for employer branding. The idea “Here, every detail counts” extends the brand’s DNA internally, creating a sense of belonging and turning workplaces into spaces where employees are proud of what they achieve, aligned with the values and energy of the company.
THE MANDATE FROM THE MRC DE LA HAUTE-YAMASKA
ZEN was commissioned to design and implement a cycling identity across the entire territory of the MRC de La Haute‑Yamaska. Our mission: to raise awareness and rally the local population around adopting a bike-friendly lifestyle. As a first step, we carried out a complete strategic positioning, including an audit, user segmentation and a clear positioning to guide the creative process and deliver an experience aligned with stakeholder expectations. We also repositioned the Estriade Network under a new name, RÉSEAU VÉLO YAMASKA, giving it a distinctive and renewed identity. Finally, we launched ICI, C’EST VÉLO, a unifying movement designed to bring together citizens, tourists, elected officials, merchants and businesses around a shared cycling vision, and to embed a lasting cycling culture across the region.
A BRAND STRATEGY FOR DIFFERENT USERS
The RÉSEAU VÉLO YAMASKA offers a complete cycling experience, with nearly 100 km of safe cycling infrastructure: asphalt, gravel, pumptracks, mountain trails and more. When developing ICI, C’EST VÉLO, our goal was to reflect the many ways people ride and avoid putting all cyclists in the same box. We identified seven distinct segments: the practical commuter, the calorie-burner, the family rider, the multi-bike fan, the budding cyclist, the curious-but-undecided, and even the anti-cyclist. The goal was to build a brand that speaks to everyone, while tailoring our communication to match each audience’s interests. The end result is a rich brand that can easily adapt to motivate each segment and help remove barriers to cycling.
A DIGITAL STRATEGY TO CONNECT AND ENGAGE
To support the new identity of RÉSEAU VÉLO YAMASKA and the movement ICI, C’EST VÉLO, we rolled out a digital strategy that was both targeted and effective. The objective was to help people discover the network, spark their interest, and build lasting connections with different cyclist profiles. Through campaigns on Facebook, Instagram and Google, we reached the right people at the right moment, using content tailored to key stages of the user journey: awareness, consideration and conversion. We also encouraged users to take action, whether by subscribing to the network’s platforms or planning a route using the new interactive map.
DISTINCTIVE SIGNAGE, DESIGNED DOWN TO THE LAST DETAIL
We fully designed the new signage system for RÉSEAU VÉLO YAMASKA, going well beyond a simple design exercise. From the outset, we proposed unique and immersive display structures, validated their feasibility in the field, and provided concrete recommendations regarding materials. The result? Bold, colourful signage that’s perfectly aligned with the network’s identity. A distinctive and recognizable visual system that stands out while maintaining clarity and fulfilling its primary function: to effectively guide and inform all users.
A MAP DESIGNED WITH PRECISION AND CREATIVITY
We completely redesigned the map of the RÉSEAU VÉLO YAMASKA—a meticulous exercise where precision and visual clarity go hand in hand. Using existing geomatic data as a foundation, we streamlined the information to make it clear, accessible, and easy to understand for everyone. Every element was carefully considered: icon creation, legend design, color choices, and information hierarchy. All of it crafted in a unique graphic style that aligns seamlessly with the network’s identity. The result: a reliable, practical and visually pleasing map, designed to guide and inspire cyclists.
To connect Tecnic’s Motorcycle School division to a true community of enthusiasts, we created MotoClub: a freer, more vibrant brand, far from Tecnic’s safer, more cautious tone. MotoClub becomes a rallying point where the road, adrenaline, and camaraderie are celebrated through immersive experiences, exclusive benefits, and a network where passion is fully lived—no matter your ride or your motorcycle culture.
BRAND CONCEPT
Before designing MotoClub’s visual identity, it was essential to define the brand’s foundations. We identified four key values: community, freedom, passion, and adventure. We wanted to adopt an authentic, inspiring, and engaging tone, reflecting the spirit of motorcycle enthusiasts. Visually, we favored a raw and natural style infused with the codes of motorcycle culture: robust graphic elements and textures associated with the world of motorcycle customization.
COLOR INSPIRATION
We retained Tecnic’s signature green and burgundy from its motorcycle segment, complemented by new hues directly inspired by twilight landscapes. The mock-up perfectly illustrates this harmony between heritage and nature.
WEB PLATFORM
For the launch of MotoClub, we completely redesigned the club’s dedicated web page. The goal was to create a simple and effective platform, encouraging new members to join the community. This new interface highlights the exclusive benefits offered to members: access to motorcycle events and rides, expert advice, and special offers.
BOOTH
At the Montreal Motorcycle Show, we designed MotoClub’s booth identity. Aimed at capturing attention, the booth invited visitors to discover the community and the club’s benefits. To make a lasting impression, we also created exclusive caps and t-shirts, offered on-site to showcase MotoClub’s colors.
SOCIAL MEDIA STRATEGY AND NEWSLETTER
As part of the transition from MotoQuébec to MotoClub, we assisted the client in defining and implementing an integrated communication strategy, combining newsletters and social media. For newsletters, we designed templates to structure the mailings, ensure visual consistency, and facilitate the dissemination of MotoClub’s communications. In parallel, we developed a social media strategy focused on visual coherence, community engagement, and sustainability: creation of an artistic direction guide, structuring of an editorial calendar, and optimization of the communication tone. The overall aim was to strengthen MotoClub’s digital presence and actively mobilize its community around this new identity.
The founders of the Willki brand entrusted us with the mandate to define the brand’s strategic positioning, undertake the naming exercise, and develop the visual identity of this new brand of innovative architectural stones. The challenge was to differentiate this new brand in a competitive market by highlighting the product’s ease of installation, thanks to a screw-in system with anchoring keys. This feature allows most individuals to carry out the work themselves. At the same time, it was essential to emphasize the exceptional quality of the stone and its final appearance, which evokes the work of a professional mason.
After a thorough market analysis, we developed Willki’s brand identity around three key strategies. First, we emphasized that the ease of installation, facilitated by the innovative EziKi anchoring system, does not compromise the product’s architectural value. Second, we translated the nobility of traditional masonry into a manufactured solution accessible to DIY enthusiasts. Lastly, we established the brand’s credibility by highlighting clear differentiators such as a patented system, proven durability, and a transferable 50-year warranty.
As part of the Willki mandate, we chose to highlight individuals who undertake their own architectural cladding projects. We aimed to value the act of “doing it yourself.” This approach allowed us to celebrate the autonomy of DIYers while affirming that the product’s accessibility is accompanied by performance and durability comparable to professional standards.
As part of our mandate, it was important to transpose the company’s core values into a coherent visual and narrative identity. A committed Quebec company, Willki offers stone panels composed of over 70% recycled materials. Together, we helped position Willki as an innovative brand, combining environmental responsibility, technical excellence, and the valorization of people through its employees.
A pioneer in Quebec’s environmental sector, Groupe Conseil UDA specializes in securing permits and authorizations, as well as ensuring compliance with related conditions.
With 40 years of experience, the company is facing major challenges: pipeline projects, its core area of expertise, are losing ground to renewable energy initiatives; the number of environmental service firms in its region is growing; and large engineering firms, with which it partners, are increasingly bringing environmental expertise in-house. To remain competitive, Groupe Conseil UDA must strengthen its credibility, reinforce its brand presence, consolidate its achievements, and effectively target new sectors.
ZEN has been tasked with a comprehensive brand overhaul: redefining its strategic framework, clarifying its value proposition, updating its visual identity, creating new marketing tools, and developing a fresh website platform.
DEVELOPING PROJECTS WITH RESPECT FOR ENVIRONMENTS
Unlike its competitors, adopting a “pro-development” approach—rather than focusing solely on environmental protection—is at the core of its brand strategy, positioning, and messaging. With a seasoned multidisciplinary team and unparalleled experience, the company supports development by efficiently obtaining environmental permits and authorizations, all while ensuring compliance with environmental standards and timelines.
HIGHLIGHTING RIGOR AND EXPERTISE IN THE MANAGEMENT OF NATURAL ENVIRONMENTS
Our approach is directly aligned with the offerings of Groupe Conseil UDA. To bring this to life, the brand identity system primarily relies on a play of lines, frames, and Cartesian compositions, juxtaposed with images and textures that capture the beauty of Quebec’s natural environments. Furthermore, to showcase the expertise while humanizing the brand identity, experts at work are featured to evoke the company’s culture of competence and its core human values.
STREAMLINED OFFERING, AMPLIFIED EQUITY BUILDING
UDA originally offered over a hundred services across ten categories. To enhance communication efficiency and better support its positioning and distinctive attributes, we have clarified and simplified the company’s offerings. It now includes 7 services grouped into three key themes, designed to be prominently featured and effectively associated with the brand.
BUILDING BRAND EQUITY AND HIGHLIGHTING OFFERINGS
Aligned with business objectives, the website contributes to building brand equity. Beyond its aesthetic appeal and clean visual design, it is developed with both user needs and business goals in mind. It prominently showcases the core offering of obtaining permits and authorizations, while also making it easy to access specific environmental services. From the outset, or when diving deeper into a service offering, visitors can explore case studies. A dynamic form system allows them to make precise inquiries, which are then directed to the appropriate stakeholders.
OmzyTM, a Complementary Software Solution for Microsoft Dynamics 365 Business Central
Jovaco, a specialist in Microsoft Dynamics solutions, has launched OmzyTM, a SaaS application designed to simplify operations, billing, and collaboration for users of Microsoft Dynamics 365 Business Central. With the decline of Microsoft GP in favor of Business Central, the goal was to position the brand in the project-based accounting software market. We were commissioned to create a strong identity for OmzyTM. In collaboration with the marketing team, we defined the brand’s differentiating elements and built its DNA (positioning, name, tone of voice, visual identity), while also developing the tools needed for a strategic launch, including the website and a targeted digital campaign.
BETTER WAYS MEANS BETTER OUTCOMES
When building the OmzyTM brand, we focused on five big ideas: making work feel smoother, delivering top-notch service, driving real change, getting closer to our users, and making Microsoft Business Central even better. That’s how OmzyTM came to life — your go-to sidekick for project success, helping you breeze through your day and hit your goals without the stress.
WE’RE ALL ABOUT THE JOURNEY
The brand concept embodies the idea of the ideal teammate — a true ally. We chose the name OmzyTM, inspired by “Humzy,” which evokes optimism, inspiration, expressiveness, and openness. To amplify this human touch, we brought the typography to life: the letters move with winks and smiles, and the words speak in a warm, friendly tone. The type adapts to highlight key elements, adding depth and personality to the message.
BRINGING FINANCE AND OPERATIONS TOGETHER
For the brand launch, it was essential to create a website that speaks to two distinct audiences: end users and integration partners. The challenge was to highlight the app’s features while preserving Omzy’sTM friendly and approachable identity. We developed a clear and engaging digital platform that sparks curiosity and encourages users to explore the application. The goal was to inspire visitors to discover OmzyTM and request a free demo — all while reflecting the brand’s human and accessible approach.
BUILDING TRUST, POSITIONING OMZYTM, SPARKING CURIOSITY
The digital strategy was designed to bring the brand’s strategic vision to life while reinforcing Omzy’sTM human-centered differentiation. We positioned the app as the perfect companion to Microsoft Business Central — enhancing it with seamless integration between operations and finance functionalities. At the same time, we made sure to preserve a strong sense of friendliness while delivering real functional depth. The digital platform brought this duality to life: a powerful tool that remains accessible and human, delivering a smooth, engaging user experience that perfectly aligns with the brand’s identity.
THE CONTENT PILLARS
Zen developed content around five key themes: workplace well-being, Microsoft 365 Business Central, best practices in professional services, the benefits of OmzyTM, and events/webinars. For each pillar, engaging visuals were created to amplify the message. These visuals serve as a reminder of the belief at the heart of OmzyTM: people are at the center of every project. We aim to have real conversations with our users — not just talk at them — and to collaborate with them, not just work for them. This approach fosters a genuine, committed relationship.
EMPLOYEES AT THE HEART OF THE LAUNCH
A brand launch begins with its employees, true ambassadors of its identity. We provided the artistic direction for a photoshoot at Jovaco’s offices, capturing the collaborative spirit and corporate culture. The office’s graphic design was designed to reflect the brand’s essence, creating a cohesive and inspiring visual environment. We also oversaw the design and coordinated the production of this branding, ensuring that every detail contributed to Omzy’sTM image, while strengthening employee engagement and their central role in promoting the brand.
Julius is a coffee hunter. He is in search of the best high altitude crops to develop unique aromas.
Julius is a farmer. A man of heart who harvests each bean by hand, with the know-how of generations that preceded him.
Julius is an artisan. A coffee enthusiast who roasts single-origin micro-lots with accuracy.
Julius is a barista. Every detail counts so that all the love of this journey can be found within a cup.
STRATEGY AND BRAND IDENTITY
Given the mandate to develop the brand strategy and identity for Julius, ZEN’s specific objectives were to convey the founder’s counter-current approach, product traceability, and ethical practices from the finca to the cup.
For this reason, the nominal exercise to identify the coffees was inspired by the distinctive territory of each microlot. The number behind the altitude of each plantation became its name. The color used to identify the number is defined by the drying process. The product label is as informative as it is aesthetic.
It provides at first glance the exact origin of the coffee. From the country, through the name of the finca, the type of beans, the drying process and of course the type and date of roasting. All of this to quickly convey key information to even the most savvy consumers.
DIGITAL UNIVERSE
Once the strategy and identity platform were defined, the ZEN team designed a transactional Web platform that would embody the brand’s positioning.
Serving both B2B and B2C customers, one of the challenges was to design a user experience that would meet the expectations of each target. We therefore developed a user experience that simplified the purchasing process for repeat customers while allowing first-time visitors to further explore the brand’s attributes and its love for Costa Rica.
We also made sure to allow people to subscribe to an automatic delivery service that offers a new discovery every month. A great recurrency for the brand and the guarantee of never running out of coffee for customers. A win-win solution.
COLLABORATION / COBRANDING
Thanks to the quality of its product, its straightforward storytelling, and the accuracy of its brand image, Julius quickly sparked the curiosity of several people and paved the way for the development of partnerships with other innovative brands.
With the 2020 pandemic, many businesses had to be imaginative and quickly adapt to a new reality. As people were spending more time at home, we quickly saw a sharp increase in renovation projects. This trend was an opportunity for Luminaire Authentik (LA).
Since the LA brand’s products are high-end and custom-made, and therefore require a certain turnaround time, it was important to find a solution to meet the demand for “off the shelf” products. Consequently, in collaboration with the Luminaire Authentik team, we developed the ephemeral line Les Basiks.
The line made the brand’s popular models available on the very same day in a choice of predefined colors and options, which totally met people’s demand. The subsequent trend of buying local confirmed the added value of the offensive and the Les Basiks project.
A QUEBEC PROJECT
The lighting fixtures that are part of the “Les Basiks” line are entirely created by Luminaire Authentik, located in the Eastern Townships.
By creating a seal “DESIGNED AND MADE IN QUEBEC”, our intention was to let the consumers know that they are contributing to the economic development of our region.
A LOOKBOOK
In order for the consumer to have an overview of the collection we decided to create an Instagram account. It was our version of a “look book”.
R2i has undergone tremendous growth since its foundation and is now one of North America’s leaders in IT outsourcing. As an IBM Platinum Business Partner, they have become renowned for their in-depth expertise on infrastructure and their unique cloud offer.
By having their own cloud, R2i is able to provide clients with numerous advantages. This is because most competitors rely on public clouds for their services. R2i is a choice partner for businesses that want to undertake a digital transformation and the company deserves to reach a wider audience. That’s where Zen comes in.
In order to raise their profile and overhaul their brand, Zen was mandated to review R2i’s proprietary media and develop an advertising platform as well as a content and media planning strategy. The team was also entrusted to oversee these activities on a daily basis.
To preserve the brand’s continuity, Zen decided to keep the relatively recent graphic elements such as the logo, core colours, and typography. Working closely with R2i, Zen’s team completely redefined the brand in terms of its positioning along with the way it addresses current and potential clients. Zen also helped the brand clarify their offer. To this effect, a new comprehensive creative platform was developed and deployed.
SHINE THROUGH THE CLOUD
R2i understands the reality of technological and business leaders. Furthermore, the company believes that the success of a digital transformation project is inextricably tied to these experienced executives who must be actively involved to ensure their companies remain innovative.
That’s why R2i is committed to alleviating their concerns, providing the right information, and most importantly, relieving the daily burden of their organization’s IT department.
Both IT leaders and business decision-makers can rest easy knowing R2i’s cloud works for them. They’ll know that with the right solutions, they’ll be able to Shine Through the Cloud.
Leveraging this powerful advertising campaign line, the platform’s strategic and creative content was intended to humanize the brand and its proprietary cloud through the use of photography and a distinct visual universe.
Zen even developed a video manifesto which acted as a centrepiece for R2i’s new positioning. It has become a key part of the company’s advertising campaign.
WEBSITE
Once the strategy and platform were specified, Zen developed a new web platform to help the company solidify its position, offer, and brand identify. The goal was also to provide R2i with an effective, powerful tool that would support any subsequent digital marketing activities.
Highlighting cloud migration, focusing on targeting “innovative” CIO and business decision-makers, establishing an overall discourse that goes beyond the offer… these are some of the key tactics identified during the strategic planning phase.
From scripting to design, from content development to deployment, Zen opted for a human-centric, streamlined approach to ensure a powerful brand experience and efficiently convey the offer.
CONTENT
R2i’s content strategy was defined with several components in mind. The team at Zen first assessed the organization and its competitors, identified opportunities, and defined the appropriate content pillars.
The themes associated with the offer had already been defined. On their own, they were not enough to help the brand stand out in their field. In view of this, the following conceptual approach was adopted and has continued to shape the content produced.
R2i COMMITS TO BEING A KEY ALLY FOR TECH AND BUSINESS LEADERS. AN ALLY THAT VALUES THEIR ROLE AND SUPPORTS THEIR PARTNERSHIPS.
Zen developed and piloted an exhaustive digital strategy that included media planning, analytics, targeting, audience creation, content production, and campaign alignment.
Many creative pieces have been deployed so far. These include videos – such as a brand manifesto and interview – as well as approximately 15 various animated pieces, numerous in-depth articles, and advertising material for Google and other media outlets.
For R2i, our goal was crystal clear: raise their profile, maintain a continual presence, and build an organic community on LinkedIn. Mission accomplished!
With our help, the community has grown by 400% over 12 months of digital activities. It is worth noting that the communities of three local direct competitors have only grown by 18%, 20%, and 210% respectively over the same amount of time.
WEBINAR
Promoting webinars was also part of the overall strategy. They were created using a distinct graphical code that seamlessly integrated into the brand’s image. The Zen team carefully developed a unique identity for these “short productive breaks.” The “Webin’R2i” webinars were built from the ground up with their own visual signature, visual platform, illustrations, animations, presentation templates, etc.
For the launch of the 2.0 version of its Eclypse technology, Distech Controls needed to make a huge splash. To this end, numerous tactics were employed to communicate this revolutionary technology to clients.
Leveraging the rich graphic universe conveyed by the name “Eclypse”, the brand’s visual identity was overhauled – from the taglines to the graphic codes – while remaining true to the brand’s DNA.
We also deployed a powerful digital campaign to turn the industry on its head! Just like a genuine eclipse, the initiative garnered immense attention and generated excitement across the globe. Furthermore, some audiences in major cities in Europe and North America were specifically targeted by our campaigns.
In the rather orthodox world of building intelligence, the launch video, ads, and engaging content acted as the foundations of our campaigns and helped us completely disrupt industry conventions. Distech Controls clearly succeeded in its mission. Lift off!
MULTIPLYING POINTS OF CONTACT
To generate opportunities to obtain qualified leads, the strategy was focused on being present alongside the audience during each step of their decision-making process and buying journey. Thanks to a pre-launch and launch campaign, segments specifically tailored to the web, sales materials, follow-ups, and a content strategy campaign, the company was in a prime position to connect with interested clients.
FOSTERING CONVERSIONS
Eclypse took a major step in revamping its image. Thanks to a thematically rich approach, the brand was able to remain true to its core message throughout the campaign.
By targeting existing clients according to their profiles, the company was also able to address their considerations and be in a position to better appeal to them.
GIRO is a global leader of software solutions that help manage and optimize postal delivery and public transport services for major cities such as Paris, New York, and San Francisco. With operations in 28 countries, GIRO is truly redefining the future of mobility.
With an approach that aimed to both define and elaborate the brand on three key angles – the company’s operations, its role as a corporate citizen, and its business offering – Zen was mandated with realigning the GIRO brand along with that of its flagship products HASTUS and GeoRoute. This process included strategic thinking, redefining the brand’s DNA, clarifying the offer, establishing the visual identity, and overseeing the deployment.
GIRO is an organization that prides itself on its capacity to optimize and adapt. These core values help its products stand above and beyond the competition.
ALL ABOUT EFFICIENCY
Efficiency is what drives GIRO. In fact, it is the mantra of every member of the team and permeates everything GIRO does and how it does it. This mobilizing value for employees also resonates with clients and is echoed within the products and services themselves.
A CREATIVE SPRINGBOARD
In order to translate the strategic guidelines and organizational DNA into an efficient identity system, three creative avenues were leveraged. First, a high-end, genuine, distinct identity worthy of an industry trailblazer. Second, a human-centric, international approach steeped in sustainable development, in contrast with the visual codes and trends generally associated with the IT sector. Finally, a structured system that adeptly integrates the product and institutional brands resulting in seamless brand cohesion and endorsement.
THE HASTUS SUITE
HASTUS provides public transport management solutions for cities with 1 million or more inhabitants. Whether their transit networks include trams, buses, passenger trains, subways, or on-demand transportation options, these cities count on HASTUS to ensure optimal management solutions and to help them deliver high-quality services to users.
In terms of GIRO’s creative platform, we wanted to take a slightly more graphic approach, emphasizing the use of symbols and other visual elements to set the brand’s global identity apart from the competition while remaining on brand.
For HASTUS, the goal was to simplify and enliven a relatively extensive and complex modular offer.
A BRAND ON A MISSION TO MOBILIZE TALENT
At Zen, we believe in an integrated approach when it comes to brand definition. For us, a brand strategy must support the company as an employer and as a corporate citizen in the same ways it supports its business offering. With the objective of delivering an effective, coherent solution, GIRO’s brand was carefully redefined with this approach in mind from the initial strategy to the final identity system. GIRO offers a work environment that is inclusive, collaborative, and filled with stimulating challenges where employees can develop their skills and benefit from opportunities for career advancement. It is also an environment where every person’s contribution is valued. GIRO has become a reputed leader whose solutions have transformed the essence of mobility on a global scale. Every individual who is part of the GIRO team can be extremely proud of this achievement.
In sum, while GIRO has become renowned for the depth and adaptability of its software algorithms, the talented people at GIRO surely are the true algorithm behind the company’s success.
HydroSolution is proud to add a new range of products to its offer. In light of this change, the company’s water drop logo needed a bit of a revamp. But because the brand is so well-known and appreciated by clients, the challenge was a significant one. With the former logo as a guide, the new design now reflects the nature of HydroSolution’s new offering. The results delivered by Zen are a sign of a forward-thinking approach and dedication to innovation.
The new logo mirrors the company’s promise to provide customers with expert service from a friendly, dedicated team.
EVOLVING OVER TIME
HydroSolution has built a solid relationship of trust with Zen over the years. The agency’s unwavering support has helped HydroSolution focus on its business objectives while continuously evolving its brand image in a steadfast, consistent way.
MOBILIZING EMPLOYEES
Because HydroSolution clients have many opportunities to directly interact with employees, it was crucial to build a strong, inspiring employer brand.
The Zen team has developed an HR campaign focused on emphasizing the value of HydroSolution’s experts, showcasing the passion and strengths of employees as well as their incredible dedication. In addition to retaining employees, this campaign is also designed to attract new talent and rally the entire team behind the brand promise.
Originally an alpine center, Bromont Mountain is now a four-season destination. With the experience of three generations, top-tier facilities, and a dedicated team, Bromont is committed to offering unique nature experiences to ski enthusiasts, mountain biking fans, and active families.
ZEN was tasked with aligning the brand image with its offerings and ambitions. This project involved a thorough strategic review and a complete brand realignment over the course of more than a decade. We executed a total redesign of the visual identity, developed a new website platform, redefined the signage, renovated the dining areas, created digital and traditional marketing campaigns, and designed graphic platforms for events.
The Bromont Mountain website was designed to reflect its four-season nature, offering an intuitive user experience tailored to each time of year. A system allows the entire site display to be switched with one click, adjusting the menu, mountain conditions, subscriptions, and more. A subscription verification tool simplifies the management of day-specific or period-specific restrictions and enhancements.
The ticketing system features a dynamic pricing management module, adjusted based on off-peak hours, peak times, or the season. The most frequently visited page, detailing conditions, integrates a real-time system to manage the opening of slopes, lifts, and areas, while synchronizing schedules. Finally, an interactive map enhances the user experience by displaying trail layouts and lift status, boosting both the site’s attractiveness and practicality.
The Bromont Mountain website was designed to reflect its four-season nature, offering an intuitive user experience tailored to each time of year. A system allows the entire site display to be switched with one click, adjusting the menu, mountain conditions, subscriptions, and more. A subscription verification tool simplifies the management of day-specific or period-specific restrictions and enhancements.
The ticketing system features a dynamic pricing management module, adjusted based on off-peak hours, peak times, or the season. The most frequently visited page, detailing conditions, integrates a real-time system to manage the opening of slopes, lifts, and areas, while synchronizing schedules. Finally, an interactive map enhances the user experience by displaying trail layouts and lift status, boosting both the site’s attractiveness and practicality.
We revisited the visual identity of the various dining outlets by creating modern, minimalist environments, each capturing the friendly and dynamic essence of the locations. La Débarque, with its design combining warm materials and contemporary lines, offers a welcoming and functional atmosphere, perfect for a tasty break after a day on the slopes. The Daffy, perched at the top, provides a refined setting where its nostalgic logo blends harmoniously with spectacular panoramic views.
The Nuits Blanches, Après-ski, and Jeudis Show events illustrate an immersive strategy aimed at positioning Bromont Mountain as a must-visit destination, far beyond skiing. Our team developed the creative platforms for these events. Nuits Blanches, with its extended night skiing, offers a magical atmosphere. Après-ski events, with their musical programming, turn each evening into a true celebration. Finally, Jeudis Show adds a cultural dimension, combining performances and conviviality to enrich the customer experience and strengthen brand loyalty.
With its strategic expertise and creativity, ZEN developed digital and traditional initiatives perfectly aligned with Bromont’s needs. Drawing on a deep understanding of the expectations and behaviors of its various target audiences, the agency created visuals and content tailored to each group. These efforts not only enriched the customer experience but also supported the resort’s business objectives by showcasing its offerings in a targeted and relevant manner for each customer segment.
The development and implementation of graphic standards for wayfinding signage are based on an expert approach that combines readability, visual consistency, and environmental integration. Designed according to the best practices in wayfinding design, each component has been carefully studied to optimize user orientation and ensure a smooth and intuitive experience across its buildings, as well as throughout the resort and its seven slopesides.
ZEN was commissioned to reinvent the brand image and DNA of Ultimate Tech, the world leader in automation systems for the printing industry. Our goal: to create an identity that reflects not only its expertise, but also its ability to bring together and mobilize a global community around innovation.
The new positioning highlights a brand that inspires its stakeholders to excel, leads by example in innovation, and promotes the growth of an entire industry. The star at the center of the logo symbolizes this guiding and leading role: a beacon that paves the way, stimulates creativity, and brings together talent around a common vision.
This redesign illustrates the strength of Ultimate Tech: a company that transforms technology into a driver of collaboration and progress, and that stands out for its commitment to advancing the printing industry on a global scale.
As an extension of the brand redesign, we developed the visual identity for Ultimate Tech’s three product sub-brands. Each logo visually conveys the specific use and function of the product, while remaining connected to the main logo through a consistent and recognizable graphic design. These sub-brands are endorsed by the community and designed to reflect their commitment: to optimize technology for printing and stimulate innovation throughout the industry.
Hélo is a new player in the digital telephony sector in Quebec. Its management team mandated us with creating the company’s name, defining the brand’s positioning strategy, and building a powerful visual identity. The industry being a rather traditional one, we opted for a fun visual solution with colourful images, allowing the brand to stand out from competitors and efficiently reach its target market: young families and self-employed individuals.
Hélo offers a simplified IP telephony service for clients. That’s why the online point of contact had to be both simple and efficient. We therefore optimized the website to make sure users immediately feel familiar with the product and its services, helping them make informed decisions and making it easier for them to sign up. A hassle-free web experience that’s as easy as Hélo!
F1792 is located in the heart of idyllic Bromont. To support its launch into the market, ZEN was mandated with developing the project’s image as well as its online and print communication tools. We leverage the architecture, signed by firm Blouin-Tardif, as well as the notion of sustainable development to achieve the desired results. Because the project will increase the area’s population density, we relied on quadrilaterals to visually express the living environment where the community is a close-knit family that shares common values.
ZEN was tasked with positioning the agency’s brand throughout the various living spaces targeted to different clients. To avoid confusion when each project interconnects, we strategically positioned Bromont immobilier as a museum. The parent brand serves as a gallery to showcase its various real estate developments. The brand’s platform therefore uses a minimalist, monochrome design in order to guarantee a balance with the other platforms.
In the same vein, the online platform showcases the developer’s various projects. Somber colours and an unpretentious interface were leveraged to garner interest in Bromont immobilier’s work. Every project’s brand, which are all distinct, have all the space they need to stand out in the eyes of their respective target audiences.
