For the launch of the 2.0 version of its Eclypse technology, Distech Controls needed to make a huge splash. To this end, numerous tactics were employed to communicate this revolutionary technology to clients.
Leveraging the rich graphic universe conveyed by the name “Eclypse”, the brand’s visual identity was overhauled – from the taglines to the graphic codes – while remaining true to the brand’s DNA.
We also deployed a powerful digital campaign to turn the industry on its head! Just like a genuine eclipse, the initiative garnered immense attention and generated excitement across the globe. Furthermore, some audiences in major cities in Europe and North America were specifically targeted by our campaigns.
In the rather orthodox world of building intelligence, the launch video, ads, and engaging content acted as the foundations of our campaigns and helped us completely disrupt industry conventions. Distech Controls clearly succeeded in its mission. Lift off!
MULTIPLYING POINTS OF CONTACT
To generate opportunities to obtain qualified leads, the strategy was focused on being present alongside the audience during each step of their decision-making process and buying journey. Thanks to a pre-launch and launch campaign, segments specifically tailored to the web, sales materials, follow-ups, and a content strategy campaign, the company was in a prime position to connect with interested clients.
FOSTERING CONVERSIONS
Eclypse took a major step in revamping its image. Thanks to a thematically rich approach, the brand was able to remain true to its core message throughout the campaign.
By targeting existing clients according to their profiles, the company was also able to address their considerations and be in a position to better appeal to them.
