SHINE THROUGH THE CLOUD
R2i understands the reality of technological and business leaders. Furthermore, the company believes that the success of a digital transformation project is inextricably tied to these experienced executives who must be actively involved to ensure their companies remain innovative.
That’s why R2i is committed to alleviating their concerns, providing the right information, and most importantly, relieving the daily burden of their organization’s IT department.
Both IT leaders and business decision-makers can rest easy knowing R2i’s cloud works for them. They’ll know that with the right solutions, they’ll be able to Shine Through the Cloud.
Leveraging this powerful advertising campaign line, the platform’s strategic and creative content was intended to humanize the brand and its proprietary cloud through the use of photography and a distinct visual universe.
Zen even developed a video manifesto which acted as a centrepiece for R2i’s new positioning. It has become a key part of the company’s advertising campaign.