A pioneer in Quebec’s environmental sector, Groupe Conseil UDA specializes in securing permits and authorizations, as well as ensuring compliance with related conditions.
With 40 years of experience, the company is facing major challenges: pipeline projects, its core area of expertise, are losing ground to renewable energy initiatives; the number of environmental service firms in its region is growing; and large engineering firms, with which it partners, are increasingly bringing environmental expertise in-house. To remain competitive, Groupe Conseil UDA must strengthen its credibility, reinforce its brand presence, consolidate its achievements, and effectively target new sectors.
ZEN has been tasked with a comprehensive brand overhaul: redefining its strategic framework, clarifying its value proposition, updating its visual identity, creating new marketing tools, and developing a fresh website platform.
DEVELOPING PROJECTS WITH RESPECT FOR ENVIRONMENTS
Unlike its competitors, adopting a “pro-development” approach—rather than focusing solely on environmental protection—is at the core of its brand strategy, positioning, and messaging. With a seasoned multidisciplinary team and unparalleled experience, the company supports development by efficiently obtaining environmental permits and authorizations, all while ensuring compliance with environmental standards and timelines.
HIGHLIGHTING RIGOR AND EXPERTISE IN THE MANAGEMENT OF NATURAL ENVIRONMENTS
Our approach is directly aligned with the offerings of Groupe Conseil UDA. To bring this to life, the brand identity system primarily relies on a play of lines, frames, and Cartesian compositions, juxtaposed with images and textures that capture the beauty of Quebec’s natural environments. Furthermore, to showcase the expertise while humanizing the brand identity, experts at work are featured to evoke the company’s culture of competence and its core human values.
STREAMLINED OFFERING, AMPLIFIED EQUITY BUILDING
UDA originally offered over a hundred services across ten categories. To enhance communication efficiency and better support its positioning and distinctive attributes, we have clarified and simplified the company’s offerings. It now includes 7 services grouped into three key themes, designed to be prominently featured and effectively associated with the brand.
BUILDING BRAND EQUITY AND HIGHLIGHTING OFFERINGS
Aligned with business objectives, the website contributes to building brand equity. Beyond its aesthetic appeal and clean visual design, it is developed with both user needs and business goals in mind. It prominently showcases the core offering of obtaining permits and authorizations, while also making it easy to access specific environmental services. From the outset, or when diving deeper into a service offering, visitors can explore case studies. A dynamic form system allows them to make precise inquiries, which are then directed to the appropriate stakeholders.
